| 000 | 01076pam a2200325 a 4500 | ||
|---|---|---|---|
| 008 | 060718s2008 xxua b 001 0 eng | ||
| 015 |
_aGBA664191 _2bnb |
||
| 020 |
_a9780071101097 (pbk.) _c£41.99 |
||
| 020 |
_a0071101098 (pbk.) _c£41.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a658.802 _222 |
| 245 | 0 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins. |
| 250 |
_a6th ed., international ed. _bJohn W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr |
||
| 260 |
_aBoston ; _aLondon : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axix, 533 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2005. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aBoyd, Harper W. | |
| 035 | _a(Uk)013516739 | ||
| 100 | _aMullins, John W. | ||
| 005 | 20170126095946.0 | ||
| 001 | 53108 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c20496 _d20496 |
||