000 | 01495cam a2200265 a 4500 | ||
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_c20572 _d20572 |
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001 | 53246 | ||
010 | _a 2009941169 | ||
020 | _a9781439080658 | ||
020 | _a1439080658 | ||
040 | _aDLC | ||
082 | 0 | 0 | _a548/.049 |
100 | 1 |
_aCullen, John B. _d1948- _963103 |
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245 | 1 | 0 |
_aMultinational management : _ba strategic approach / _cJohn B. Cullen, K. Praveen Parboteeah. |
250 | _a5th ed. | ||
260 |
_aAustralia ; _aMason, OH : _bCL-South-western, _cc2011. |
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300 |
_axxviii, 702 p. : _bill., maps ; _c27 cm. |
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500 | _aMaps on end pages. | ||
504 | _aIncludes bibliographical references and indexes. | ||
520 | _aMULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions'equipping readers with a strategic mindset. By examining comparative management issues thoroughly, this book reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen and Parboteeah also cover the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics. | ||
526 | 0 | _aTBS981 | |
650 | 0 |
_aInternational business enterprises _xManagement. _9722 |
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700 | 1 |
_aParboteeah, Praveen. _963104 |
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856 |
_uhttps://uowd.box.com/s/qibqahz7s6lgciaw1o9nwvwaup62okrz _zLocation Map |
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942 |
_cREGULAR _2ddc |