000 01495cam a2200265 a 4500
999 _c20572
_d20572
001 53246
010 _a 2009941169
020 _a9781439080658
020 _a1439080658
040 _aDLC
082 0 0 _a548/.049
100 1 _aCullen, John B.
_d1948-
_963103
245 1 0 _aMultinational management :
_ba strategic approach /
_cJohn B. Cullen, K. Praveen Parboteeah.
250 _a5th ed.
260 _aAustralia ;
_aMason, OH :
_bCL-South-western,
_cc2011.
300 _axxviii, 702 p. :
_bill., maps ;
_c27 cm.
500 _aMaps on end pages.
504 _aIncludes bibliographical references and indexes.
520 _aMULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions'equipping readers with a strategic mindset. By examining comparative management issues thoroughly, this book reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen and Parboteeah also cover the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
526 0 _aTBS981
650 0 _aInternational business enterprises
_xManagement.
_9722
700 1 _aParboteeah, Praveen.
_963104
856 _uhttps://uowd.box.com/s/qibqahz7s6lgciaw1o9nwvwaup62okrz
_zLocation Map
942 _cREGULAR
_2ddc