| 000 | 01220nam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 110914s2012 nyuac b 001 0 eng d | ||
| 015 |
_aGBB244430 _2bnb |
||
| 020 |
_a9780071314404 (pbk.) _c£47.99 |
||
| 020 |
_a0071314407 (pbk.) _c£47.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 |
_a9th ed. _bwith contributions by Jörg Dietzel |
||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axxxv, 769 p. : _bill. (chiefly col.), col. ports. ; _c28 cm. |
||
| 500 | _aPrevious ed.: 2009. | ||
| 500 | _a"Global edition"-Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 |
_aDietzel, Jörg, _d1961- _eContributions by. |
|
| 035 | _a(Uk)015897219 | ||
| 005 | 20170126095956.0 | ||
| 001 | 53301 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c20624 _d20624 |
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