000 01979pam a22003131a 4500
008 120302s2012 enka b 001|0 eng|d
015 _aGBB227088
_2bnb
020 _a9781849802444 (hbk.)
_c£125.00
020 _a1849802440 (hbk.)
_c£125.00
020 _z9781781005125 (ebook)
_cNo price
020 _z1781005125 (ebook)
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
042 _aukblcatcopy
082 0 4 _a658.8342
_223
245 0 0 _aHandbook of developments in consumer behaviour /
_cedited by Victoria Wells and Gordon Foxall
260 _aCheltenham :
_bEdward Elgar,
_cc2012.
300 _axvi, 602 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
690 7 _aManagement and Business Studies.
_2blcoll
700 1 _aFoxall, G. R.
_eEditor.
700 1 _aWells, Victoria.
_eEditor.
035 _a(Uk)016050137
520 _aThis Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
005 20170126100007.0
001 53403
003 UOWD
942 _cREGULAR
999 _c20726
_d20726