000 | 01979pam a22003131a 4500 | ||
---|---|---|---|
008 | 120302s2012 enka b 001|0 eng|d | ||
015 |
_aGBB227088 _2bnb |
||
020 |
_a9781849802444 (hbk.) _c£125.00 |
||
020 |
_a1849802440 (hbk.) _c£125.00 |
||
020 |
_z9781781005125 (ebook) _cNo price |
||
020 |
_z1781005125 (ebook) _cNo price |
||
040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
042 | _aukblcatcopy | ||
082 | 0 | 4 |
_a658.8342 _223 |
245 | 0 | 0 |
_aHandbook of developments in consumer behaviour / _cedited by Victoria Wells and Gordon Foxall |
260 |
_aCheltenham : _bEdward Elgar, _cc2012. |
||
300 |
_axvi, 602 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aConsumer behavior. | |
690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
700 | 1 |
_aFoxall, G. R. _eEditor. |
|
700 | 1 |
_aWells, Victoria. _eEditor. |
|
035 | _a(Uk)016050137 | ||
520 | _aThis Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable. | ||
005 | 20170126100007.0 | ||
001 | 53403 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c20726 _d20726 |