| 000 | 01837cam a22003018a 4500 | ||
|---|---|---|---|
| 999 |
_c20757 _d20757 |
||
| 001 | 53437 | ||
| 010 | _a 2012009681 | ||
| 020 | _a9781439838730 (hardback) | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a004.01/9 |
| 100 | 1 |
_aRau, Pei-Luen Patrick. _936710 |
|
| 245 | 1 | 0 |
_aCross-cultural design for IT products and services / _cPei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong. |
| 260 |
_aBoca Raton, FL : _bTaylor & Francis, _c2012. |
||
| 300 |
_axx, 239 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aHuman factors and ergonomics series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aWith the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services. | ||
| 650 | 0 |
_aHuman-computer interaction. _9886 |
|
| 650 | 0 |
_aUser interfaces _xCross cultural studies. _936711 |
|
| 650 | 0 |
_aIntercultural communication. _9721 |
|
| 650 | 0 |
_aCommunication in design. _936712 |
|
| 650 | 7 |
_aCOMPUTERS / Social Aspects / Human-Computer Interaction. _936686 |
|
| 650 | 7 |
_aTECHNOLOGY & ENGINEERING / Industrial Health & Safety. _97294 |
|
| 700 | 1 |
_aPlocher, Thomas A. _936713 |
|
| 700 | 1 |
_aChoong, Yee-Yin. _936714 |
|
| 856 |
_uhttps://uowd.box.com/s/4yp1eg7rig2cqu3vou1j4g62s0tvumag _zLocation Map |
||
| 942 |
_cREGULAR _2ddc |
||