| 000 | 01226cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c20778 _d20778 |
||
| 001 | 53459 | ||
| 003 | UOWD | ||
| 005 | 20180923090927.0 | ||
| 008 | 061016s2013 enka b 001 0 eng | ||
| 015 |
_aGBA671687 _2bnb |
||
| 020 | _a9780273779414 | ||
| 040 |
_aDLC _cDLC _dBAKER _dBWKUK _dUKM _dYDXCP _dBTCTA _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2007 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 |
_aKeller, Kevin Lane, _d1956- _99180 |
||
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity _cKevin Keller |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPearson Education, _c2013. |
||
| 300 |
_a590 p. : _bill. ; _c25 cm. |
||
| 500 | _aGlobal edition. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aFor students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. | ||
| 526 | _aMARK333 MARK980 | ||
| 650 | 0 |
_aProduct management _914762 |
|
| 650 | 0 |
_aStrategic planning _9318 |
|
| 856 |
_uhttp://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1417975&site=eds-live _zEbook |
||
| 942 |
_cCRS _2ddc |
||