| 000 | 01144cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c20787 _d20787 |
||
| 001 | 53468 | ||
| 020 | _a9781133964612 | ||
| 020 | _a1133964613 | ||
| 040 | _aNNCU:A | ||
| 082 | 0 | 4 | _a658.18 |
| 100 | 1 |
_aPeng, Mike W., _d1968- _99214 |
|
| 245 | 1 | 0 |
_aGlobal strategy / _cMike W. Peng |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western, _cc2014. |
||
| 300 |
_axxx, 530 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aDiscover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac. | ||
| 526 | 0 | _aTBS984 MGNT926 | |
| 650 | 0 |
_aInternational business enterprises _xManagement _9722 |
|
| 650 | 0 |
_aGlobalization _91400 |
|
| 650 | 0 |
_aStrategic planning _9318 |
|
| 942 |
_cCRS _2ddc |
||