000 01080cam a2200373 i 4500
008 120719s2013 caua b 001 0 eng
010 _a2012026844
020 _a9781452203638
020 _a1452203636
035 _a(OCoLC)794708156
040 _aDLC
_beng
_cDLC
_dYDX
_dBTCTA
_dOCLCO
_dUKMGB
_dYDXCP
_dBWX
_dOCoLC
042 _apcc
050 0 0 _aHF5823
_b.A758 2013
082 0 0 _a659.1
_223
089 0 _a659.1/140
100 1 _aAltstiel, Tom
245 1 0 _aAdvertising creative :
_bstrategy, copy, design
_cTom Altstiel, Jean Grow
250 _a3rd ed.
260 _aThousand Oaks, California :
_bSAGE,
_c2013.
260 _c©2013.
300 _axxii, 420 pages :
_billustrations (some color) ;
_c28 cm.
336 _atext
_2rdacontent.
337 _aunmediated
_2rdamedia.
338 _avolume
_2rdacarrier.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising
700 1 _aGrow, Jean
035 _a(AuCNLKIN)000049678066
526 0 _aMARK940
005 20170126100020.0
001 53579
003 UOWD
942 _cREGULAR
999 _c20892
_d20892