| 000 | 00974cam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c20956 _d20956 |
||
| 001 | 53646 | ||
| 020 | _a9780538480871 | ||
| 020 | _a0538480874 | ||
| 040 | _aBTCTA | ||
| 082 | 0 | _a658.872 | |
| 100 | 0 |
_aBarker, Melissa S. _98429 |
|
| 245 | 1 | 0 |
_aSocial media marketing : _ba strategic approach _cMelissa S. Barker ... [et al.]. |
| 260 |
_aMason, OH : _bSouth-Western Cengage Learning, _cc2013. |
||
| 300 |
_axv, 380 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aSocial Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. | ||
| 650 | 0 |
_aInternet marketing _vTextbooks _98430 |
|
| 650 | 0 |
_aViral marketing _vTextbooks _98431 |
|
| 700 |
_aBarker, Donald I. _98432 |
||
| 700 |
_aBormann, Nicholas F. _98433 |
||
| 700 |
_aNeher, Krista E. _98434 |
||
| 942 |
_cREGULAR _2ddc |
||