000			01526cam a2200373 a 4500
008			111006s2012 enkaf b 001 0 eng d
010			_a2012933761
015			_aGBB1C0897
020			_a9780199605583
020			_a0199605580
035			_a(OCoLC)757930868
040			_aStDuBDS _beng _cStDuBDS _dUk
042			_aukblcatcopy
082	0	4	_a659.1 _223
089	0		_a659.1/97
100	1		_aPercy, Larry.
245	1	0	_aStrategic advertising management / _cLarry Percy, Richard Rosenbaum-Elliott.
250			_a4th ed.
260			_aOxford : _bOxford University Press, _cc2012.
300			_axxiii, 389 p., [20] p. of plates : _bill. ; _c25 cm.
500			_aPrevious ed.: 2009.
504			_aIncludes bibliographical references and index.
520			_a"Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing."--Publisher.
650		0	_aSales promotion.
650		0	_aAdvertising _xManagement.
650		0	_aStrategic planning.
700	1		_aElliott, Richard H.
035			_a(AuCNLKIN)000049015305
526	0		_aTBS928,MARK940
005			20170126100026.0
001			53648
003			UOWD
942			_c3DAY
999			_c20958 _d20958