| 000 | 00847cam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c21010 _d21010 |
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| 001 | 53733 | ||
| 010 | _a 2007938105 | ||
| 020 | _a9781412903127 | ||
| 040 | _aUKM | ||
| 082 | 0 | 0 | _a302.23068 |
| 100 | 1 |
_aKung, Lucy _91326 |
|
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice _cLucy Kung |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSAGE, _c2008. |
||
| 300 |
_a248 p. : _bill. ; _c25 cm. |
||
| 500 | _aLucy Küng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management. | ||
| 504 | _aIncludes bibliographical references (p. [224]-239) and index. | ||
| 526 | 0 | _aMMC927 | |
| 650 | 0 |
_aMass media _xManagement _9317 |
|
| 650 | 0 |
_aStrategic planning _9318 |
|
| 856 |
_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map |
||
| 942 |
_c3DAY _2ddc |
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