| 000 | 01004nam a2200217 a 4500 | ||
|---|---|---|---|
| 245 | 1 | 0 |
_aA practitioner's guide to public relations research, measurement and evaluation / _cDon W. Stacks and David Michaelson. |
| 008 | 130421n 000 0 eng d | ||
| 260 |
_aNew York : _bBusiness Expert Press, _cc2010. |
||
| 100 | _aStacks, Don W. | ||
| 300 |
_ax, 229 p. : _bill. ; _c21 cm. |
||
| 020 | _a9781606491010 | ||
| 520 | _aProvides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. | ||
| 490 | 1 | _aPublic relations collection | |
| 650 | 7 |
_aPublic relations _xResearch. _2sears |
|
| 700 | _aMichaelson, David. | ||
| 526 | 0 | _aMMC929 | |
| 005 | 20170126100032.0 | ||
| 001 | 53738 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21015 _d21015 |
||