000			01515cam a22002894a 4500
008			050510s2006 caua b 001 0 eng
010			_a 2005013495
020			_a9781412926355
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM1221 _b.H43 2006
082	0	0	_a659.2 _222
100	1		_aHeath, Robert L. _q(Robert Lawrence), _d1941-
245	1	0	_aToday's public relations : _ban introduction / _cby Robert L. Heath, W. Timothy Coombs.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axix, 539 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
650		0	_aPublic relations.
700	1		_aCoombs, W. Timothy.
035			_a(IMchF)fol09897405
526	0		_aMMC930 MMC931 MMC932 MMC933 _5UOWD
005			20170126100033.0
001			53748
003			UOWD
942			_cREGULAR
999			_c21025 _d21025