| 000 | 01344pam a2200349 a 4500 | ||
|---|---|---|---|
| 008 | 020319s2003 ilu b 001 0 eng | ||
| 010 | _a 2002004398 | ||
| 020 | _a9780830415946 (pbk.) | ||
| 020 | _a0830415947 (pbk.) | ||
| 035 | _a(OCoLC)ocm49375633 | ||
| 040 |
_aDLC _cDLC _dC#P _dOCLCQ _dYBM _dDLC _dICrlF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.L67 2003 |
| 082 | 0 | 0 |
_a659.2 _222 |
| 100 | 1 | _aLordan, Edward J. | |
| 245 | 1 | 0 |
_aEssentials of public relations management / _cEdward J. Lordan. |
| 260 |
_aChicago : _bBurnham, _cc2003. |
||
| 300 |
_axi, 177 p. ; _c22 cm. |
||
| 520 | _aProvides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics. | ||
| 504 | _aIncludes bibliographical references (p. 163-170) and index. | ||
| 505 | 0 | _aClient relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion. | |
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 |
_aPublic relations _xManagement. |
|
| 650 | 7 |
_aPublic relations _xManagement. _2sears |
|
| 521 | 2 | _aAdult. | |
| 035 | _a(IMchF)fol08494322 | ||
| 526 | 0 | _aMMC930; MMC931; MMC932; MMC933 | |
| 005 | 20170126100035.0 | ||
| 001 | 53832 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21039 _d21039 |
||