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_aMedia promotion and marketing for broadcasting, cable, and the Internet / _cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier/Focal Press, _cc2006. |
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| 300 |
_axiv, 335 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 321-323) and index. | ||
| 520 | _aThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool | ||
| 526 | 0 | _aMMC928 | |
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_aTelevision broadcasting _xMarketing _956957 |
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_aRadio broadcasting _xMarketing _957054 |
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_aCable television _xMarketing _957055 |
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| 700 | 1 |
_aEastman, Susan Tyler, _eEdited by _957056 |
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| 700 | 1 |
_aFerguson, Douglas A., _eEdited by _957057 |
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| 700 | 1 |
_aKlein, Robert A., _d1928- _eEdited by _957058 |
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_aPromotion and marketing for broadcasting, cable, and the web. _957059 |
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_uhttps://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j _zLocation Map |
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