| 000 | 01275cam a2200337Ia 4500 | ||
|---|---|---|---|
| 008 | 120620s2013 nyua b 001 0 eng d | ||
| 020 | _a9781591845775 | ||
| 020 | _a1591845777 | ||
| 035 | _a(OCoLC)796756345 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dBDX _dJBL _dYDXCP _dCGP _dWKM _dBWX _dVP@ |
||
| 050 | 4 |
_aHF5415.55 _b.G37 2013 |
|
| 082 | 0 | 4 |
_a658.812 _223 |
| 089 | 0 | _a658.812/253 | |
| 100 | 1 | _aGarfield, Bob. | |
| 245 | 1 | 0 |
_aCan't buy me like : _bhow authentic customer connections drive superior results / _cBob Garfield and Doug Levy. |
| 246 | 3 | _aCannot buy me like | |
| 260 |
_aLondon : _bPortfolio/Penguin, _c2013. |
||
| 300 |
_a229 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 211-222) and index. | ||
| 520 | _aThe authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 700 | 1 | _aLevy, Doug. | |
| 035 | _a(OCoLC)ocn796756345 | ||
| 005 | 20170126100041.0 | ||
| 001 | 53966 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21106 _d21106 |
||