000			01912ngm a2200181 a 4500
245	1	0	_aStrategy and the purpose driven leader _h[videorecording] / _cCynthia Montgomery.
008			130521n --- vleng d
490	1		_aStanford executive briefings
260			_aMill Valley, CA : _bKantola, _c2012.
100			_aMontgomery, Cynthia.
300			_c55 mins. _d1 xDVD.
520			_aProgram Highlights •How Gucci achieved the most dramatic turnaround in fashion history. •The danger of contentment and how success can kill your organization. •Why every single employee—at every level—must know your strategy. In the past 25 years, thousands of articles have been written about strategy, but virtually none about the leadership vital for doing it well. Strategy has been transformed from an art to a science—but science alone is not enough. Cynthia Montgomery makes the case for bringing people back into the equation. Though you start with ideas, you need leaders to construct a company that brings these ideas to fruition. Leadership is required to define your purpose and form a management model that carries it out. One exercise Montgomery suggests is to think about death: the death of your business. What would the world be like without it? Would it be the same? If you don't make a difference, nobody will mourn you when you're gone. And if they won't miss you then, how much do they need you now? Knowing what makes you matter to your customers is critical—but even that is not enough. Whatever constitutes strategic advantage today will eventually change. That’s why you can’t outsource strategy. It takes leadership to watch over an organization, make the hard choices, provide clarity and alignment, and keep everyone fired up and moving ahead together.
650		7	_aLeadership. _2sears
005			20170126100046.0
001			54037
003			UOWD
942			_cDVD
999			_c21177 _d21177