000 | 00827cam a22002895i 4500 | ||
---|---|---|---|
008 | 130326s2013 enk 000 0 eng | ||
010 | _a 2013375359 | ||
020 | _a9781471111693 | ||
020 | _a1471111695 (pbk) | ||
040 |
_aDLC _cDLC _erda |
||
042 | _apcc | ||
100 | 1 | _aBerger, Jonah. | |
245 | 1 | 0 |
_aContagious : _bwhy things catch on / _cJonah Berger. |
260 |
_aLondon ; _aNew York : _bSimon & Schuster, _c2013. |
||
300 |
_aviii, 244 p. : _bill. ; _c24 cm. |
||
336 |
_atext _2rdacontent |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aWord-of-mouth advertising. | |
650 | 0 | _aViral marketing. | |
035 | _a17687664 | ||
264 | 4 |
_aLondon: _bSimon & Schuster, _c2013 |
|
005 | 20170126100048.0 | ||
001 | 54060 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c21200 _d21200 |