000 00827cam a22002895i 4500
008 130326s2013 enk 000 0 eng
010 _a 2013375359
020 _a9781471111693
020 _a1471111695 (pbk)
040 _aDLC
_cDLC
_erda
042 _apcc
100 1 _aBerger, Jonah.
245 1 0 _aContagious :
_bwhy things catch on /
_cJonah Berger.
260 _aLondon ;
_aNew York :
_bSimon & Schuster,
_c2013.
300 _aviii, 244 p. :
_bill. ;
_c24 cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aWord-of-mouth advertising.
650 0 _aViral marketing.
035 _a17687664
264 4 _aLondon:
_bSimon & Schuster,
_c2013
005 20170126100048.0
001 54060
003 UOWD
942 _cREGULAR
999 _c21200
_d21200