000			01569cam a22003134a 4500
008			111212s2012 nyua b 001 0 eng
010			_a 2011049757
016	7		_a015974052 _2Uk
020			_a9780814416761
020			_a0814416764
035			_a(OCoLC)ocn733248022
040			_aDLC _beng _cDLC _dBTCTA _dUKMGB _dOSU _dE7B _dYDXCP _dOCLCQ _dCDX _dBWX _dVP@ _dDLC
042			_apcc
050	0	0	_aHF5415.1255 _b.V55 2012
082	0	0	_a658.8/27 _223
100	1		_aVincent, Laurence.
245	1	0	_aBrand real : _bhow smart companies live their brand promise and inspire fierce customer loyalty / _cLaurence Vincent.
260			_aNew York : _bAmerican Management Association, _cc2012.
300			_axii, 257 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 241-248) and index.
505	0		_aAcknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
650		0	_aBranding (Marketing)
650		0	_aCustomer loyalty.
035			_a17080405
005			20170126100049.0
001			54070
003			UOWD
942			_cREGULAR
999			_c21210 _d21210