| 000 | 01024pam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 120106s2012 maua b 001 0 eng | ||
| 010 | _a 2011053284 | ||
| 020 | _a9781422143568 | ||
| 020 | _a1422143562 | ||
| 040 |
_aDLC _cDLC _dICrlF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.S223 2012 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 | _aSachs, Jonah. | |
| 245 | 1 | 0 |
_aWinning the story wars : _bwhy those who tell and live the best stories will rule the future / _cJonah Sachs. |
| 260 |
_aBoston : _bHarvard Business Review Press, _cc2012. |
||
| 300 |
_aviii, 264 p. : _bill. ; _c25 cm. |
||
| 520 | _aExplains how the power of stories can help businesses build brands. | ||
| 504 | _aIncludes bibliographical references (p. 241-249) and index. | ||
| 650 | 0 |
_aMarketing _xSocial aspects. |
|
| 650 | 0 |
_aStorytelling _xPsychological aspects. |
|
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 650 | 0 | _aSocial media. | |
| 035 | _a(IMchF)fol14111402 | ||
| 005 | 20170126100054.0 | ||
| 001 | 54124 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21264 _d21264 |
||