| 000 | 01197cam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c21410 _d21410 |
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| 010 | _a 2012418305 | ||
| 020 | _a9780321808301 | ||
| 020 | _a0321808304 | ||
| 082 | 0 | 0 | _a006.7 |
| 100 | 1 |
_aHalvorson, Kristina. _939333 |
|
| 245 | 1 | 0 |
_aContent strategy for the Web / _cKristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook. |
| 250 | _a2nd ed. | ||
| 260 |
_aBerkeley, CA : _bNew Riders, _cc2012. |
||
| 300 |
_axviii, 197 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _aYour content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? | ||
| 650 | 0 |
_aWeb site development. _95148 |
|
| 650 | 0 |
_aWeb site development _xManagement. _939334 |
|
| 650 | 7 |
_aContent management. _939335 |
|
| 700 | 1 |
_aRach, Melissa. _939336 |
|
| 700 |
_aCancilla, Sarah. _939337 |
||
| 856 |
_uhttps://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr _zLocation Map |
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