000			01018pam a2200337 a 4500
008			111110s2012 enka b 001 0 eng|d
015			_aGBB1D3527 _2bnb
020			_a9780077131715
040			_aStDuBDS _beng _cStDuBDS _dUk
042			_aukblcatcopy
082	0	4	_a658.8 _223
245	0	0	_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson; et al.
250			_a2nd European ed.
260			_aLondon : _bMcGraw-Hill Higher Education, _cc2012.
300			_axxv, 559 p. : _bill. (chiefly col.) ; _c27 cm.
500			_aPrevious ed.: 2008.
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services.
650		0	_aMarketing.
700	1		_aWilson, Alan M.
035			_a(Uk)015973501
700			_aZeithaml. Valarie A.
700			_aJo Bitner, Mary.
700			_aGremler, Dwayne.
100			_aWilson, Alan.
005			20170126100114.0
001			54369
003			UOWD
942			_cREGULAR
999			_c21500 _d21500