| 000 | 01410nam a2200433 a 4500 | ||
|---|---|---|---|
| 008 | 110608s2011 si a b 001 0 eng | ||
| 010 | _a 2011414226 | ||
| 015 |
_aGBB0A4301 _2bnb |
||
| 016 | 7 |
_a015638959 _2Uk |
|
| 020 | _a9780470827413 (hbk.) | ||
| 020 | _a0470827416 (hbk.) | ||
| 020 | _z9780470827437 (ePub) | ||
| 020 | _z9780470827420 (mobi) | ||
| 020 | _z9780470827444 (ePub) | ||
| 035 | _a(OCoLC)ocn660533484 | ||
| 040 |
_aUKM _cUKM _dYDXCP _dWIS _dBWX _dORX _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.P69 2011 |
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aPowell, Guy R. | |
| 245 | 1 | 0 |
_aROI of $ocial media : _bhow to improve the return on your social marketing investment / _cGuy Powell, Steven Groves, Jerry Dimos. |
| 246 | 3 | _aROI of social media | |
| 246 | 3 | _aReturn of investment of social media | |
| 260 |
_aSingapore : _bJohn Wiley & Sons (Asia), _cc2011. |
||
| 300 |
_axviii, 289 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 279) and index. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 650 | 0 |
_aSocial media _xEconomic aspects. |
|
| 650 | 0 |
_aOnline social networks _xEconomic aspects. |
|
| 650 | 0 | _aSocial marketing. | |
| 700 | 1 | _aGroves, Steven. | |
| 700 | 1 | _aDimos, Jerry. | |
| 035 | _a(IMchF)fol13774946 | ||
| 005 | 20170126100131.0 | ||
| 001 | 54702 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21694 _d21694 |
||