000			01878cam a2200325 a 4500
008			120913s2014 njua b 001 0 eng
010			_a 2012037271
020			_a9780273786993
020			_a0133084043
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415 _b.K636 2014
082	0	0	_a658.8 _223
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a15th ed.
260			_aUpper Saddle, N.J. : _bPearson, _cc2014.
300			_a716 p. : _bcol. ill. ; _c30 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
035			_a(IMchF)fol14483354
500			_a"Global edition" cover page.
526	0		_aMARK101 _5UOWD
005			20170126100132.0
001			54718
003			UOWD
942			_cREGULAR
999			_c21709 _d21709