000			02114cam a2200313 a 4500
008			120510s2013 enka b 001 0 eng
010			_a 2012018941
020			_a9780415533379
020			_a9780415533379 (pbk.)
020			_a9780203082812 (ebook)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.S615 2013
082	0	0	_a658.8/72 _223
100	1		_aChaffey, Dave, _d1963-
245	1	0	_aEmarketing excellence : _bplanning and optimizing your digital marketing / _cDave Chaffey and PR Smith.
250			_a4th ed.
260			_aLondon ; _aNew York : _bRoutledge, _cc2013.
300			_axxi, 613 p. : _bill. (mostly col.) ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aInternet marketing.
700	1		_aSmith, P. R. _q(Paul Russell), _d1957-
035			_a(IMchF)fol14311876
520			_aNow in its fourth edition, the hugely successful Emarketing Excellence is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing, and marketers and e-marketers involved in marketing strategy and implementation, who want a thorough yet practical grounding in e-marketing.
005			20170126100139.0
001			54786
003			UOWD
942			_cREGULAR
999			_c21777 _d21777