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|---|---|---|---|
| 008 | 120307s2012 inua 001 0 eng d | ||
| 010 | _a 2012934907 | ||
| 015 |
_aGBB218035 _2bnb |
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| 016 | 7 |
_a016035434 _2Uk |
|
| 020 | _a9781118194508 (pbk.) | ||
| 020 | _a1118194500 (pbk.) | ||
| 035 | _a(OCoLC)ocn778327031 | ||
| 040 |
_aUKMGB _cUKMGB _dSINLB _dYDXCP _dIXA _dBTCTA _dBDX _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF6146.I58 _bG43 2012 |
| 082 | 0 | 4 |
_a658.8720285536 _223 |
| 100 | 1 | _aGeddes, Brad. | |
| 245 | 1 | 0 |
_aAdvanced Google AdWords / _cBrad Geddes. |
| 250 | _a2nd ed. | ||
| 260 |
_aIndianapolis, Ind. : _bJohn Wiley & Sons, _cc2012. |
||
| 300 |
_axxiv, 573 p. : _bill ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 630 | 0 | 0 | _aGoogle AdWords. |
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aInternet marketing. | |
| 035 | _a(IMchF)fol14392790 | ||
| 520 | _aMaster every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there. | ||
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