000 01184pam a2200325 a 4500
008 120512s2012 njua b 001 0 eng d
020 _a9781118167779 (trade)
020 _a1118167775
040 _aICrlF
_cICrlF
_dICrlF
082 0 4 _a658.872
_223
100 1 _aOdden, Lee.
245 1 0 _aOptimize :
_bhow to attract and engage more customers by integrating SEO, social media, and content marketing /
_cLee Odden.
260 _aHoboken, NJ :
_bWiley,
_cc2012.
300 _axii, 243 p. :
_bill. ;
_c24 cm.
520 _aProvides techniques for using search engines and social media in marketing efforts, covering creative tactics, consumer behavior, and weaving online efforts through an organization.
504 _aIncludes bibliographical references (p. 233-238) and index.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aDirect marketing.
650 0 _aDirect selling.
650 0 _aSocial media.
650 7 _aDirect marketing.
_2sears
650 7 _aDirect selling.
_2sears
650 7 _aSocial networking.
_2sears
521 2 _aAdult.
035 _a(IMchF)fol13878319
005 20170126100139.0
001 54795
003 UOWD
942 _cREGULAR
999 _c21786
_d21786