000 01509pam a2200409 a 4500
008 010926s2002 njua b 001 0 eng
010 _a 2001052319
020 _a9780139696947 (trade)
020 _a0139696946 (trade)
040 _aDLC
_cDLC
_dDLC
_dICrlF
042 _apcc
050 0 0 _aHF5415.153
_b.C34 2002
082 0 0 _a658.5/75
_222
100 1 _aCagan, Jonathan,
_d1961-
245 1 0 _aCreating breakthrough products :
_binnovation from product planning to program approval /
_cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
260 _aUpper Saddle River, NJ :
_bPrentice Hall PTR,
_cc2002.
300 _axxx, 302 p. :
_bill. ;
_c25 cm.
520 _aThe authors describe factors that lead to successful innovation in business and an approach to create consumer and industry trends, covering the entire process from strategic planning to product development.
504 _aIncludes bibliographical references and index.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aNew products.
650 0 _aProduction planning.
650 0 _aProduct management.
650 0 _aMarketing research.
650 7 _aNew products.
_2sears
650 7 _aManufacturing processes.
_2sears
650 7 _aMarketing
_xManagement.
_2sears
650 7 _aMarketing
_xResearch.
_2sears
700 1 _aVogel, Craig M.
521 2 _aAdult.
035 _a(IMchF)fol08343155
526 0 _aENGG950
005 20170126100144.0
001 54850
003 UOWD
942 _cREGULAR
999 _c21833
_d21833