000 | 01509pam a2200409 a 4500 | ||
---|---|---|---|
008 | 010926s2002 njua b 001 0 eng | ||
010 | _a 2001052319 | ||
020 | _a9780139696947 (trade) | ||
020 | _a0139696946 (trade) | ||
040 |
_aDLC _cDLC _dDLC _dICrlF |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.153 _b.C34 2002 |
082 | 0 | 0 |
_a658.5/75 _222 |
100 | 1 |
_aCagan, Jonathan, _d1961- |
|
245 | 1 | 0 |
_aCreating breakthrough products : _binnovation from product planning to program approval / _cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. |
260 |
_aUpper Saddle River, NJ : _bPrentice Hall PTR, _cc2002. |
||
300 |
_axxx, 302 p. : _bill. ; _c25 cm. |
||
520 | _aThe authors describe factors that lead to successful innovation in business and an approach to create consumer and industry trends, covering the entire process from strategic planning to product development. | ||
504 | _aIncludes bibliographical references and index. | ||
521 | 2 |
_aAdult _bFollett Library Resources. |
|
650 | 0 | _aNew products. | |
650 | 0 | _aProduction planning. | |
650 | 0 | _aProduct management. | |
650 | 0 | _aMarketing research. | |
650 | 7 |
_aNew products. _2sears |
|
650 | 7 |
_aManufacturing processes. _2sears |
|
650 | 7 |
_aMarketing _xManagement. _2sears |
|
650 | 7 |
_aMarketing _xResearch. _2sears |
|
700 | 1 | _aVogel, Craig M. | |
521 | 2 | _aAdult. | |
035 | _a(IMchF)fol08343155 | ||
526 | 0 | _aENGG950 | |
005 | 20170126100144.0 | ||
001 | 54850 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c21833 _d21833 |