000			03487cam a2200325 a 4500
999			_c21904 _d21904
001			54921
003			UOWD
005			20220324113253.0
008			120622s2013 nyua b 001 0 eng
020			_a9780415672504
035			_a(IMchF)fol14376062
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aG155.A1 _bM665 2013
082	0	0	_a910.68/8 _223
100	1		_aMorrison, Alastair M. _917573
245	1	0	_aMarketing and managing tourism destinations _cAlastair M. Morrison
260			_aLondon : _bRoutledge, _cc2013.
300			_axxxiii, 596 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I Introduction to destination management and marketing concepts and roles -- 1 The concepts of destination management and marketing -- 2 Destination planning -- 3 Destination marketing planning -- 4 Destination management research -- 5 Destination product development -- 6 Destination partnerships and team-building -- 7 Destination community and tourism stakeholder relations -- 8 Destination governance and leadership -- Part II Destination communications and promotion -- 9 Destination branding -- 10 Destination integrated marketing communications -- 11 Destination information and communication technologies -- Part III Destination markets -- 12 Consumer behaviour, segmentation and market trends -- 13 Domestic pleasure and leisure travel markets -- 14 International pleasure and leisure travel markets -- 15 Business travel and business event markets -- Part IV The future of destination management and marketing -- 16 The future of destination management and marketing.
520			_aMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
526	0		_aMARK395 _5UOWD
650		0	_aTourism _xMarketing _93426
650		0	_aTourism _xManagement _915454
650		7	_aMarketing _2sears _93
650		7	_aManagement _2sears _9140
856			_uhttps://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991002683549706666 _zEbook
942			_c3DAY _2ddc