000 02683cam a22003618i 4500
008 130208s2013 nyu b 000 0 eng
010 _a 2013002311
020 _a9780071806435 (alk. paper)
020 _a0071806431 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5718
_b.G7394 2013
082 0 0 _a658.4/5
_223
100 1 _aGreenberger, Leonard S.
245 1 0 _aWhat to say when things get tough :
_bbusiness communication strategies for winning people over when they're angry, worried and suspicious of everything you say /
_cLeonard S. Greenberger.
264 1 _aNew York :
_bMcGraw-Hill,
_c2013
263 _a1305
300 _axxix, 224 p. :
_bill. ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references.
505 0 _aForeword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.
650 0 _aBusiness communication.
650 0 _aTruthfulness and falsehood.
650 0 _aCommunication
_xPsychological aspects.
035 _a17618777
520 _aBREAK THROUGH ANYONES ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of todays most successful public relations firms. In "What to Say When Things Get Tough," this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. ""This book is one of the best guidebooks on the practice of public relations that I have seen."" -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute ""If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you."" -- Ari Weinzweig, cofounder and founding partner, Zingermans, and author of Zingermans Guide to Giving Great Service and Zingermans Guide to Good Leading ""Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself."" -- Win Porter, President, Waste Policy Center, former Assistant Administrator for Solid Waste and Emergency Response, U.S. Environmental Protection Agency.
005 20170126100151.0
001 54926
003 UOWD
942 _cREGULAR
999 _c21909
_d21909