| 000 | 00828cam a22003018a 4500 | ||
|---|---|---|---|
| 008 | 050420s2005 nyu b 001 0 eng | ||
| 010 | _a 2005048672 | ||
| 020 | _a0273687727 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.F55 2005 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPearson Education LTD, _c2005. |
||
| 263 | _a0508 | ||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK333 | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 005 | 20170126093302.0 | ||
| 001 | 19693 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c2191 _d2191 |
||