000 00963cam a22003138i 4500
008 130208s2013 nyu b 001 0 eng
010 _a 2013004842
020 _a9780393733860
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5823
_b.F43 2013
082 0 0 _a659.1
_223
100 1 _aFelton, George,
_d1947-
245 1 0 _aAdvertising :
_bconcept and copy /
_cGeorge Felton.
250 _a3rd ed.
264 1 _aNew York :
_bW.W. Norton & Company,
_c2013
263 _a1308
300 _a320 p. :
_bill. (chiefly col.) ;
_c28 cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
035 _a17618692
520 _aThe new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
005 20170126100153.0
001 54963
003 UOWD
942 _cREGULAR
999 _c21934
_d21934