000			01344cam a2200301 a 4500
008			080714s2009 nyua b 001 0 eng
010			_a 2008030593
020			_a9780415994224
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM1221 _b.S77 2009
082	0	0	_a659.2 _222
100	1		_aSmith, Ronald D., _d1948-
245	1	0	_aStrategic planning for public relations / _cRonald D. Smith.
250			_a3rd ed.
260			_aNew York ; _bRoutledge/Taylor and Francis Group, _c2009.
300			_axix, 436 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [414]-421) and index.
505	0		_aPhase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
650		0	_aPublic relations.
650		0	_aStrategic planning.
035			_a(IMchF)fol12188390
526	0		_aMMC929
005			20170126100153.0
001			54972
003			UOWD
942			_c3DAY
999			_c21942 _d21942