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| 008 | 110623r20122008enka b 001 0 eng | ||
| 010 | _a2011026834 | ||
| 015 |
_aGBB120996 _2bnb |
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| 020 |
_a9780273737872 (pbk.) : _c£44.99 |
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| 020 |
_a0273737872 (pbk.) : _c£44.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
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| 042 | _aukblsr | ||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK449 2012 |
| 082 | 0 | 0 |
_a658.827 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _ba European perspective / _cKevin Lane Keller, Tony Apéria, Mats Georgson. |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2012. |
||
| 300 |
_axxv, 940 p. : _bill. ; _c25 cm. |
||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _zEurope _xManagement. |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 | _aApéria, Tony. | |
| 700 | 1 | _aGeorgson, Mats. | |
| 035 | _a(Uk)015752707 | ||
| 005 | 20170126100154.0 | ||
| 001 | 54982 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c21952 _d21952 |
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