000 01392cam a2200373 i 4500
008 090916t20132013vraa b 001 0 eng d
020 _a9780734610997
035 _a(OCoLC)846782626
040 _aQSL
_beng
_erda
_dNJB
_dANL
_dNWU
042 _aanuc
082 0 4 _a658.812
_223
089 0 _a658.812/254
245 0 0 _aServing customers :
_bglobal services marketing perspective /
_cRaymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris, editors.
250 _a1st edition.
264 1 _aPrahran, Vic. :
_bTilde Publishing and Distribution,
_cc2013.
264 4 _c©2013.
300 _axxxii, 344 pages :
_billustrations ;
_c25 cm.
336 _atext
_2rdacontent.
337 _aunmediated
_2rdamedia.
338 _avolume
_2rdacarrier.
504 _aIncludes bibliographical references and index.
520 _aHas been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
650 0 _aCustomer services
_xStudy and teaching.
650 0 _aMarketing
_xStudy and teaching.
650 0 _aCustomer services.
700 1 _aFisk, Raymond P.,
_eeditor.
700 1 _aRussell-Bennett, Rebekah,
_eeditor.
700 1 _aHarris, Lloyd C.,
_eeditor.
035 _a(AuCNLKIN)000051305670
005 20170126100157.0
001 55022
003 UOWD
942 _cREGULAR
999 _c21992
_d21992