000			01709cam a22003978i 4500
008			130220s2013 nyu b 001 0 eng
035			_a(DLC)17631152
035			_a(DLC)2013004224
010			_a 2013004224
020			_a9780199752164
020			_a9780199752171 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.1255 _b.A76 2013
082	0	0	_a352.7 _223
100	1		_aAronczyk, Melissa.
245	1	0	_aBranding the nation : _bthe global business of national identity / _cby Melissa Aronczyk.
263			_a1111
264		1	_aNew York : _bOxford University Press, _c2013
300			_aix, 226 p. : _bill. ; _c23 cm.
336			_atext _2rdacontent
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aList of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
650		0	_aBranding (Marketing)
650		0	_aInternational relations.
650		0	_aMass media and international relations.
650		0	_aNational characteristics _xPolitical aspects.
035			_a17631152
020			_a0199752168
020			_a0199752176
005			20170126100200.0
001			55058
003			UOWD
942			_cREGULAR
999			_c22026 _d22026