000			01698cam a2200253 a 4500
999			_c22054 _d22054
001			55086
010			_a 2012051034
020			_a9780132773706
020			_a0132773708 (hbk. : alk. paper)
040			_aDLC
082	0	0	_a330.024/658
100	1		_aFarnham, Paul G. _9535
245	1	0	_aEconomics for managers _cPaul G. Farnham
250			_a3rd ed.
260			_aBoston : _bPearson, _c2014.
300			_axxvii, 520 p. : _bill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
520			_aFor students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.
526	0		_aTBS905
650		0	_aEconomics _9509
650		0	_aManagement _9140
856			_uhttps://uowd.box.com/s/dwwl7wpag5q1dnxa8tb3j6ubfj3sh1ah _zLocation Map
942			_c3DAY _2ddc