| 000 | 00976pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c2207 _d2207 |
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| 010 | _a 2006046467 | ||
| 020 | _a9781400064281 | ||
| 020 | _a1400064287 | ||
| 082 | 0 | 0 | _a302/.13 |
| 100 | 1 |
_aHeath, Chip. _912206 |
|
| 245 | 1 | 0 |
_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath. |
| 260 |
_aNew York : _bRandom House, _cc2007. |
||
| 300 |
_a291 p ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aExamines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly. | ||
| 650 | 0 |
_aSocial psychology. _92351 |
|
| 650 | 0 |
_aContagion (Social psychology) _942804 |
|
| 650 | 0 |
_aContext effects (Psychology) _942803 |
|
| 650 | 7 |
_aSocial psychology. _92351 |
|
| 700 | 1 |
_aHeath, Dan, _d1973- _912208 |
|
| 856 |
_uhttps://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 _zLocation Map |
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