| 000 | 01478cam a22003493a 4500 | ||
|---|---|---|---|
| 008 | 111003s2013 nyua b 001 0 eng d | ||
| 010 | _a 2011940364 | ||
| 020 | _a9780078028854 | ||
| 020 | _a007802885X (pbk.) | ||
| 035 | _a(OCoLC)ocn772139161 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dCDX _dYDXCP _dUPM _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415 _b.G675 2013 |
| 100 | 1 | _aGrewal, Dhruv. | |
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy. |
| 246 | 1 | 4 |
_aM : _bmarketing |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw Hill/Irwin, _cc2013. |
||
| 300 |
_axiv, 450 p. : _bcol. ill. ; _c28 cm. + _e18 active review cards. |
||
| 500 | _aActive review cards on perforated pages at end. | ||
| 500 | _aCover title: M. | ||
| 504 | _aIncludes bibliographical references (p. 394-450) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLevy, Michael, _d1950- |
|
| 035 | _a(IMchF)fol14826288 | ||
| 520 | _aMarketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students. This title emphasizes this approach. | ||
| 505 | 0 | _aAssessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery : designing the channel and supply chain -- Value communication. | |
| 005 | 20170126100211.0 | ||
| 001 | 55209 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c22175 _d22175 |
||