000 02238pam a2200337 a 4500
008 061108s2006 maua b 001 0 eng d
010 _a 2006355614
020 _a9781422102824 (pbk.)
020 _a1422102823 (pbk.)
035 _a(OCoLC)ocm72670356
040 _aVYF
_cVYF
_dBAKER
_dDLC
_dICrlF
042 _alccopycat
050 0 0 _aHC79.T4
_bJ625 2006
082 0 0 _a658.4/063
_222
100 1 _aJohansson, Frans.
245 1 4 _aThe Medici effect :
_bwhat elephants and epidemics can teach us about innovation /
_cFrans Johansson.
260 _aBoston :
_bHarvard Business School Press,
_cc2006.
300 _axiii, 207 p. :
_bill ;
_c21 cm.
504 _aIncludes bibliographical references (p. 191-200) and index.
505 0 _aThe intersection : your best chance to innovate : monkeys and mind readers -- The rise of intersections : the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields : sea urchin lollipops and Darwin's finches -- How to make the barriers fall : Heathrow Tunnel and restaurants without food -- Randomly combine concepts : card games and sky rises -- How to find the combinations : meteorite crashes and code breakers -- Ignite an explosion of ideas : submarines and tubular bells -- How to capture the explosion : MacGyver and boiling potatoes -- Execute past your failures : violence and school curricula -- How to succeed in the face of failure : Palm Pilots and counterproductive carrots -- Break out of your network : ants and truck drivers -- How to leave the network behind : penguins and meditation -- Take risks and overcome fear : airplanes and serial entrepreneurs -- How to adopt a balanced view of risk : elephants and epidemics -- Step into the intersection and create the Medici effect.
520 _aJohansson describes how the intersection of different fields, disciplines or cultures can be a place where new ideas and innovative breakthroughs occur.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aTechnological innovations.
650 0 _aCreative thinking.
650 7 _aTechnological innovations.
_2sears.
650 7 _aCreative thinking.
_2sears.
005 20170126093305.0
001 19727
003 UOWD
942 _cREGULAR
999 _c2225
_d2225