000 | 01404pam a2200349 a 4500 | ||
---|---|---|---|
008 | 100723s2014 njua b 001 0 eng|d | ||
015 |
_aGBB089127 _2bnb |
||
020 |
_a9781292020563 _c£43.99 |
||
020 |
_a0137136978 (pbk.) _c£43.99 |
||
040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
042 | _aukblsr | ||
082 | 0 | 4 |
_a658.802 _222 |
100 | 1 | _aMooradian, Todd A. | |
245 | 1 | 0 |
_aStrategic marketing / _cTodd Mooradian, Kurt Matzler, Larry J. Ring |
260 |
_aUpper Saddle River, N.J. ; _aHarlow : _bPearson Education, _c2014. |
||
300 |
_aiv, 428 p. : _bill. ; _c24 cm. |
||
500 | _a"International edition"--Cover. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 0 | _aStrategic planning. | |
690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
700 | 1 | _aMatzler, Kurt. | |
700 | 1 | _aRing, Larry J. | |
035 | _a(Uk)015610864 | ||
526 | 0 | _aMARK935 | |
250 | _a1st ed. | ||
520 | _aFor highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. | ||
005 | 20170126100239.0 | ||
001 | 55569 | ||
003 | UOWD | ||
942 | _c3DAY | ||
999 |
_c22529 _d22529 |