| 000 | 02440nam a22003255a 4500 | ||
|---|---|---|---|
| 008 | 130214s2013 nyu 000 0 eng | ||
| 010 | _a 2013933243 | ||
| 020 | _a9783642288968 (hard cover : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 245 | 0 | 0 |
_aHandbook of social media management : _bvalue chain and business models in changing media markets / _cMike Friedrichsen, Wolfgang Mühl-Benninghaus, editors. |
| 260 |
_aNew York : _bSpringer, _c2013. |
||
| 263 | _a1303 | ||
| 300 |
_aix, 880 p. : _bill. ; _c25 cm. |
||
| 035 | _a17625573 | ||
| 520 | _aDigitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. | ||
| 650 | 7 |
_aSocial Media teaching. _2sears |
|
| 505 | 0 | _aPreface.- Part I: Introduction.- Part II: Management with Social Media.- Part III: New Value Chain with Social Media.- Part IV: Forms and Content of Social Media.- Part V: Social Media: Impact and Users.- VI Conclusion. | |
| 490 | 1 | _aMedia business and innovation | |
| 650 | 7 |
_aMass media and business _xHandbooks, manuals, etc. _2sears |
|
| 650 | 7 |
_aSocial media _xHandbooks, manuals, etc. _2sears |
|
| 650 | 7 |
_aPublic relations _xManagement _xHandbooks, manuals, etc. _2sears |
|
| 700 |
_aFriedrichsen, Mike, _eeditor. |
||
| 700 |
_aMühl-Benninghaus, Wolfgang, _eEditor. |
||
| 650 | 7 |
_aMedia literacy. _2sears |
|
| 005 | 20170126100245.0 | ||
| 001 | 55640 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c22599 _d22599 |
||