| 000 | 01296pam a2200265 i 4500 | ||
|---|---|---|---|
| 999 |
_c22619 _d22619 |
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| 001 | 55660 | ||
| 008 | 210711b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781292103129 | ||
| 020 | _a9781292103129 | ||
| 040 | _aStDuBDS | ||
| 082 | 0 | 4 | _a658.83 MA MA |
| 100 | 1 |
_aMalhotra, Naresh K. _98630 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cNaresh K. Malhotra, David F. Birks, Peter Wills |
| 250 | _a5th ed. | ||
| 300 |
_axxiii, 1037 p. : _billustrations (black and white, and colour) ; _c27 cm. |
||
| 500 | _aBased on: Marketing research : an applied orientation. 6th ed., Global ed. c2010. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aOffering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe. | ||
| 650 | 0 |
_aMarketing research _xTextbooks _936235 |
|
| 650 | 0 |
_aMarketing research _xMethodology _919914 |
|
| 700 | 1 |
_aBirks, David F. _936236 |
|
| 700 | 1 |
_aWills, Peter _d1949- _936237 |
|
| 856 |
_uhttps://ebookcentral.proquest.com/lib/uow/detail.action?docID=5176795&pq-origsite=primo _zeBook |
||
| 942 |
_cEBOOK _2ddc |
||