| 000 | 01174cam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 920513s1992 ilu bf 001 0 eng | ||
| 010 | _a 92018858 | ||
| 020 |
_a0877572267 : _c$149.95 |
||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.B785 1992 |
| 082 | 0 | 0 |
_a658.8/3028 _220 |
| 100 | 1 |
_aBruner, Gordon C., _d1954- |
|
| 245 | 1 | 0 |
_aMarketing scales handbook : _ba compilation of multi-item measures / _cGordon C. Bruner II, Paul J. Hensel. |
| 260 |
_aChicago, Ill., USA : _bAmerican Marketing Association, _cc1992-c2005. |
||
| 300 |
_a4 v. ; _c25 cm. |
||
| 500 | _aVol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel. | ||
| 500 | _aVol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research _xStatistical methods _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aScaling (Social sciences) _vHandbooks, manuals, etc. |
|
| 700 | 1 | _aHensel, Paul J. | |
| 700 | 1 | _aJames, Karen E. | |
| 035 | _a(IMchF)fol00718722 | ||
| 005 | 20170126100250.0 | ||
| 001 | 55715 | ||
| 003 | UOWD | ||
| 999 |
_c22672 _d22672 |
||