| 000 | 03542nam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 130620s2013 enk 000 0 eng | ||
| 010 | _a 2013023655 | ||
| 020 | _a9780749465339 | ||
| 020 | _z9780749468842 (ebk) | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD53 _b.I564 2013 |
| 082 | 0 | 0 |
_a658.4/063 _223 |
| 245 | 0 | 4 |
_aThe innovation handbook : _bhow to profit from your ideas, intellectual property and market knowledge / _c[edited by] Adam Jolly. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page Ltd., _c2013. |
||
| 263 | _a1309 | ||
| 300 |
_axix, 336p. : _bill. col. ; _c25 cm. |
||
| 650 | 0 |
_aCreative ability in business _xManagement. |
|
| 650 | 0 |
_aTechnological innovations _xManagement. |
|
| 650 | 0 |
_aIndustrial property _xManagement. |
|
| 700 | 1 |
_aJolly, Adam., _eConsultant Editor. |
|
| 035 | _a(IMchF)fol14828630 | ||
| 520 | _aIn fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace. This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients. The Innovation Handbook explores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace. This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. | ||
| 005 | 20170126100253.0 | ||
| 001 | 55742 | ||
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