| 000 | 00979nam a2200241 a 4500 | ||
|---|---|---|---|
| 245 | 1 | 0 |
_aManager's guide to online marketing _cby Jason D. Weaver |
| 008 | 140108n 000 0 eng d | ||
| 260 |
_aNew York : _b McGraw-Hill, _c2013. |
||
| 300 |
_axiv, 201 p. : _bill. ; _c23 cm. |
||
| 020 | _a9780071801874 | ||
| 520 | _aYour business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies. | ||
| 650 | 7 |
_aInternet marketing _2sears |
|
| 650 | 7 |
_aInternet searching _2sears |
|
| 650 | 7 |
_aElectronic commerce _2sears |
|
| 100 | _aWeaver, Jason D. | ||
| 650 | 7 |
_aWeb search engines _2sears |
|
| 650 | 7 |
_aBranding (Marketing) _2sears |
|
| 650 | 7 |
_aMarketing _2sears |
|
| 005 | 20170126100303.0 | ||
| 001 | 55989 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c22826 _d22826 |
||