000 01483nam a2200193 a 4500
245 1 4 _aThe brain sell :
_bwhen science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop /
_cDavid Lewis.
008 140122n 000 0 eng d
260 _aLondon :
_bNicholas brealey,
_cc2013.
100 _aLewis, David.
300 _a298 p ;
_c23 cm.
020 _a9781857886016
520 _aScience has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
650 7 _aConsumer behavior.
_2sears
650 7 _aMarketing
_xPsychological aspects.
_2sears
005 20170126100317.0
001 56173
003 UOWD
942 _cREGULAR
999 _c23010
_d23010