000			01975pam a2200385 a 4500
999			_c23023 _d23023
001			56186
010			_a 2009020192
020			_a9780137009275 (alk. paper)
020			_a0137009275 (alk. paper)
040			_aDLC
082	0	0	_a338.8/881724
100	1		_aPrahalad, C. K. _951454
245	1	4	_aThe fortune at the bottom of the pyramid : _beradicating poverty through profits / _cC.K. Prahalad.
250			_aRev. and updated 5th anniversary ed.
260			_aUpper Saddle River, N.J. : _bWharton School Pub., _cc2010.
300			_axxii, 407 p. : _bill., maps ; _c24 cm + 1 CD. + _e1 CD (4 3/4 in.)
504			_aIncludes bibliographical references and index.
520			_aExplains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD.
521	2		_aAdult
521	2		_aAdult.
526	0		_aCOMM101
650		0	_aInternational business enterprises _xSocial aspects _zDeveloping countries. _951345
650		0	_aNon-governmental organizations _zDeveloping countries. _951455
650		0	_aPoor _zDeveloping countries. _951346
650		0	_aEconomic assistance _zDeveloping countries. _93444
650		0	_aGlobalization _xEconomic aspects _zDeveloping countries. _949979
650		7	_aMultinational corporations _zDeveloping countries _xSocial aspects. _951456
650		7	_aNonprofit organizations _zDeveloping countries. _951457
650		7	_aPoor _zDeveloping countries. _951346
650		7	_aDomestic economic assistance _zDeveloping countries. _951458
650		7	_aForeign aid _zDeveloping countries. _951459
650		7	_aGlobalization _xEconomic aspects. _92254
856			_uhttps://uowd.box.com/s/yuu435ylnj972fapgz1u0bp2uq66xusa _zLocation Map
942			_cREGULAR _2ddc