000			03757cam a2200325 a 4500
008			130717s2013 njua b 001 0 eng
010			_a 2012286035
020			_a9789814383059
020			_a9814383058
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.T398 2013
100	1		_aTesar, George.
245	1	0	_aMarketing management in geographically remote industrial clusters : _bimplications for business-to-consumer marketing / _cGeorge Tesar, Jan Bodin.
260			_aSingapore ; _aHackensack, NJ : _bWorld Scientific, _cc2013.
300			_axxi, 505 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 493-501) and index.
505	0		_aMachine generated contents note: ch. 1 An Introduction to Geographically Remote Industrial Clusters -- ch. 2 Formation and Growth of Geographically Remote Industrial Clusters -- ch. 3 Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters -- ch. 4 Business-to-Consumer Marketing Management -- ch. 5 Marketing Management and Cluster Dynamics -- ch. 6 Notes on Case Analysis -- Collected Cases -- pt. I Formation of Geographically Remote Industrial Clusters -- Case 1 Instinctive Formation of an Industrial Cluster -- Case 2 Athelia --- How Can an Old City Survive the Death of French Shipyards? -- Case 3 Closing the Distance between Two Furniture Clusters --- Mobelriket in Lammhult and Tibro Interior in Tibro -- Case 4 Social and Environmental Value-Based Cluster Development --- The Dilemma of Wishing to Do Good by Selling Textile Goods -- Case 5 The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella" --
505	0		_aContents note continued: Case 6 Interactive Recycling --- Service Innovation in a Green Cluster -- pt. II Internal and External Information Needs of Geographically Remote Industrial Clusters -- Case 7 Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster -- Case 8 Saab --- A Case of Emergency -- Case 9 Connecting Strategy with Functional Practice in the Automobile Industry -- Case 10 Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster -- pt. III Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters -- Case 11 Sweet and Sound with Xylitol -- Case 12 Revitalizing Agro-Machinery Manufacturing in Tanzania --- The Case of IEL -- Case 13 Skagenfood A/S in the Northern Jutland Seafood Cluster --- Decisions to Develop the Business -- Case 14 Growth Challenges in Small Manufacturing Ventures from Emerging Economies --- The Evidence from Moldova --
505	0		_aContents note continued: Case 15 Winery Startup within a Wine-Producing Cluster -- Case 16 Convergence and Differentiation in Regional Know-How --- The Case of Central Otago Pinot Noir -- pt. IV Information Technology Issues and Geographically Remote Industrial Clusters -- Case 17 Software Development in a Remote Geographic Location --- The Case of TextFlow -- Case 18 National Computer Services, Inc. --- Market Options for a Small Middle Eastern IT Company -- Case 19 Golf Goes Virtual with GOLFZON.
504			_aIncludes bibliographical references (p. 493-498) and index.
650		0	_aMarketing _xManagement.
700	1		_aBodin, Jan.
035			_a(IMchF)fol14946421
520			_aCovers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
005			20170126100324.0
001			56258
003			UOWD
942			_cREGULAR
999			_c23094 _d23094