| 000 | 01277cam a22002895a 4500 | ||
|---|---|---|---|
| 008 | 121213s2013 nyu 000 0 eng | ||
| 010 | _a 2012955755 | ||
| 020 | _a9781576876404 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 100 | 1 | _aSheehan, Brian. | |
| 245 | 1 | 0 |
_aLoveworks : _bhow the world's top marketers make emotional connections to win in the marketplace / _cBrian Sheehan. |
| 260 |
_aBrooklyn, NY : _bPowerHouse Books, _c2013. |
||
| 263 | _a1304 | ||
| 300 |
_a192 p. ; _bill. col. : _c25 cm. |
||
| 035 | _a17561372 | ||
| 520 | _aLoveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers. | ||
| 500 | _aNote:Foreword / by Kevin Roberts | ||
| 505 | 0 | _aCase stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relations -- Conclusion. | |
| 650 | 7 |
_aMarketing. _2sears |
|
| 650 | 7 |
_aAdvertising. _2sears |
|
| 650 | 7 |
_aBranding (Marketing). _2sears |
|
| 005 | 20170126100324.0 | ||
| 001 | 56259 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c23095 _d23095 |
||